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And on Thursday, U.S. District Judge Edward Chen denied Metairie, Louisiana-based Sazerac motion to dismiss the suit, saying that many of the features of its whisky-flavored malt beverage's packaging "could affirmatively mislead consumers.". There are striking similarities between the labels for Fireball Whisky — a cinnamon-flavored, 66.

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In March of 2023, Fireball's parent company, Sazerac Co., responded to the lawsuit by claiming that the plaintiffs had no standing to file the lawsuit and by stating that the bottle designs were not confusing, according to Bloomberg. A few months after that, Marquez and her attorneys voluntarily dropped their complaint, according to Illinois Assistant Attorney General John P. Moynihan.

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August 30, 2023 - Fireball Cinnamon Whiskey Lawsuit Dismissed by Plaintiffs The proposed class action detailed on this page was voluntarily dismissed by the plaintiffs on May 19, 2023. The plaintiffs' one-page notice of voluntary dismissal can be found here .

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Key takeaways. Fireball Whisky maker Sazerac is facing a lawsuit that claims it intentionally misled customers about the contents of Fireball Cinnamon. Fireball Cinnamon is a malt-based beverage.

Lawsuit Claims the Makers of Fireball are Misleading Customers

The lawsuit alleges that while it is legal for the company to use the brand name of "Fireball" for both drinks, federal and state legislation prohibits creating an overall "misleading impression."

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Fireball Cinnamon (left) which does not contain whisky, and Fireball Cinnamon Whisky (right). A new lawsuit claims Sazerac is misleading consumers that its 99 cent "Fireball Cinnamon" product.

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The consumer claims that he believed that the product included whisky due to similarities to Fireball Whisky's label. The defendant moved for a dismissal of the lawsuit. However, a federal judge denied the motion to dismiss. The judge determined that packaging in question could potentially confuse reasonably consumers.

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March 22, 2023, 4:09 PM UTC. Fireball Cinnamon Malt Beverage Buyer Drops His Deception Suit. By Julie Steinberg. Julie Steinberg. Reporter. A California consumer has voluntarily dismissed, for now, a suit alleging Sazerac Co. deceptively tries to pass off its Fireball Cinnamon malt beverage as its flagship Fireball Whisky.

Fireball Cinnamon class action claims mini bottles not actual whisky

Julie Steinberg. Fireball Whisky maker Sazerac Co. hit back at litigation alleging it misleadingly portrays its Fireball Cinnamon malt beverage as the same thing, saying the lead plaintiffs lack standing to pursue their proposed class suits and in any event, the labels aren't confusing. Damien Patterson sued in a California federal court, and.

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The lawsuit alleges that by making the design of the two bottles so similar, Fireball is intentionally misleading consumers. Whiskey Raiders also notes that the malt liquor variant has half the alcohol content of its distilled sibling, coming in at only 16.5% ABV, compared to the whiskey's 33%. The lawsuit points out that the deception.

Sazerac facing lawsuit for selling bottles of Fireball Cinnamon that

The lawsuit was filed by Sheehan & Associates, P.C. According to the filing, the Sazerac Company has successfully marked up the price to a "premium" of $0.99 for the 50 milliliter bottles, "as a.

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U.S. District Court for the Northern District of Illinois. Consumers are suing Sazerac Company, Inc., the makers of Fireball whiskey, for fraud and misrepresentation, as the mini bottles of the.

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In the lawsuit filed Jan. 7, Marquez argues that the mini bottles of Fireball whisky are "almost identical" to the bottles of Fireball Cinnamon, and are intentionally deceptive.

Purchased Fireball Recently? You May Be Entitled To Damages

Lead plaintiff Anna Marquez has sued Sazerac Company, Inc, which makes and markets Fireball. According to her legal filing, Marquez saw a "huge" display of Fireball Cinnamon at a gas station.

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Jan. 24, 2023, 2:58 PM PST. By Joseph Lamour. A class-action lawsuit has been filed in Cook County, Illinois against the makers of Fireball Cinnamon over what the plaintiff alleges is purposefully.

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correction. A previous version of this story's headline referred to mini bottles of Fireball and did not specify Fireball Cinnamon as the focus of the lawsuit. The story also previously featured.